Challenge
i3R Global was hired in 2015 to help one of India’s most prominent companies in the Middle East launch its real estate business. The goal was to help non-resident Indians (NRIs) invest in business opportunities in their home country. However, penetrating the Middle Eastern business was very hard. We needed to develop a complete strategy that would work with the region’s economy and culture. We had to build a presence for our business and get quality leads and customers to interact with us.
Approach
Our core strategy team and PR specialists came up with a targeted plan to deal with these challenges. Focusing on the client’s brand goals and objectives, the team came up with a theme that resonated with the aspirations of potential investors. The strategy involved:
- An event which included a press conference as well as a product launch attended by key figures such as local bureaucrats, corporate leaders, and high-net-worth individuals.
- An integrated week-long campaign that included media coverage, direct customer engagement, and channel partner engagement.
- Communication efforts aimed at educating both channel partners and customers about the investment opportunities.
- By hosting the event in Dubai, the brand was able to cement its position in the Middle East as a trusted entity, while also building critical partnerships with local businesses and influencers.
Solution
i3R Global executed a highly successful strategy that resulted in:
- A positive impact on brand visibility through media coverage and high-profile participation at the launch event.
- Creating a tailored experience for channel partners and investors that results in greater customer engagement and trust.
- Developing strategic alliances with local partners to expand the client’s Middle Eastern presence.
- Successful week-long investment drive resulting in solid leads and sales conversions.
With the completion of this project, i3R Global has set a new benchmark for its Middle East operations, with a full-time presence in the MENA region by 2018.